Planet Earth's #1 accommodation site, is undertaking a major brand launch in the U.S. to introduce American travelers to a delightful booking experience that has already been tried, tested and trusted by millions of accommodation bookers around the world. Today, Booking.com's first-ever U.S. brand campaign, Booking.yeah, launches online, in movie theaters and on TV networks across the country to bring Booking.com to an American travel sector that is ripe for innovation and ready for an online solution that prioritizes the customer experience. Booking.yeah aims to build awareness of the company's commitment to the "delight of right".
"Travel and accommodation planning can be a gamble," says
"We are the place on the Internet where travelers can find a home-away-from-home that meets their budget and surpasses their expectations, whether they are booking for an overnight business trip or the vacation of a lifetime." And that's the focus of the Booking.yeah campaign.
Already, on average more than one million guests a night—that's last night, tonight and every night—are staying in hotels and other accommodations booked on Booking.com's platform. The company is the most significant subsidiary of parent company Priceline (NASDAQ: PCLN), both in terms of its size as well as its scope, making Booking.com the largest brand in the global online travel industry. Last month,
"The American online travel market is highly commoditized," says Todd Dunlap, Booking.com's Managing Director for
Booking.com offers the best prices at all of its 265,000+ listed properties, covering over 46,000 destinations in 178 countries, plus:
The Booking.Yeah advertising campaign was created by Wieden+Kennedy Amsterdam.
Click here to view and link to the 'Booking.yeah' 60 second film.
Click here to download campaign images from the 'Booking.yeah' film in high resolution.
Booking.com is the world's leading online hotel and accommodation reservations company, and guarantees the best prices for any type of property — from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktop, mobile phone or tablet device, and they never pay booking fees — ever. The Booking.com website is available in 41 languages, offers over 265,000 hotels and accommodations in 178 countries, features over 17.5 million real reviews from real guests, and attracts over 30 million unique online visitors per month from both leisure and business markets around the globe. With over 16 years of experience and a team of over 5,000 dedicated employees in more than 90 offices worldwide, Booking.com operates its own in-house customer service team available 24/7 to assist guests in their native language and ensure an exceptional customer experience.
Established in 1996,
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